Connected car value chain. Evolution of car connectivity and user perceived value according to the mckinsey connected car consumer survey. A value chain in flux the connected car value proposition at its core in vehicle connectivity holds the greatest value for consumers and auto. There is no doubt that it will shape the future of the automotive industry. 3 the connected car.
Connected car automotive value chain unbound. Cars value based. Mckinseys connected car consumer survey 2014 reveals how eager consumers are for the benefits of connectivity. A connected car is a car that is equipped with internet access and usually also with is wireless local area network lan.
Contents 5ems need to adapt across functions and consdi er new partnershpi s o. Of software and connected services in. Are most likely to shape the future of the automotive value chain. Digitization is transforming the driving experience.
The term connected car is one of the most intensely debated buzzwords these days.